BALLANTINE’S TRUE MUSIC ICONS

Brand Pack Design & Development

 

Ballantine’s has also aligned itself with artists  partnering with creatives from all corners of the world to design a limited-edition pack, all following the Ballantine’s belief that there’s no wrong way to express yourself.

 

For this campaign edition there was no one better than Joshua Vides who brought his signature monochromatic style to Ballantine’s iconic bottle.

 

Air’s role was to support Joshua’s creative style adapting his design style to bottle, gift tin and all of the POS assets to ensure the impact would maximise Ballantine’s visibility, shelf disruption but more importantly ultimate purchase.

 

The resulting campaign won a Gold Pentaward, and remains one of Ballantine’s most successful artist’s edition.