Two Sardinet bottles on display with red labels and corks, Airinnovation.

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BARDINET BRANDY INSPIRATIONS

Brand Innovation & Pack Design Development

Air has collaborated with Bardinet on several exciting initiatives, but this project marked a fresh new direction.

Working in partnership with one of the UK’s major retailers, the goal was to develop a bespoke brandy offering aimed at a younger audience - many of whom may have never tried brandy before.

To achieve this, we created the Inspirations sub-brand and brought it to life with bold, contemporary design. This dynamic new identity encouraged younger consumers to explore brandy in a more approachable way - especially as a base for vibrant, modern cocktails.

Launched just ahead of Christmas, Inspirations proved to be a standout success for both the retailer and Bardinet. The strong performance validated their strategic focus on engaging a younger demographic to drive future growth.

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