BALLANTINE’S TRUE MUSIC ICONS

Brand Pack Design Development​

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Ballantine’s has long aligned itself with music through its global above-the-line (ATL) campaigns, but recent brand activity has taken this connection to new heights with the release of limited-edition packs celebrating some of the world’s most iconic musicians.

 

Last year’s editions featured Queen and AC/DC, followed this year by Elton John and John Lennon. Air supported Ballantine’s by designing distinctive labels that balanced the visual presence of both the artist and the Ballantine’s brand.

 

A core design objective was to ensure each bottle remained unmistakably Ballantine’s Finest while clearly showcasing the featured artist enhancing both shelf appeal and giftability.

 

Sold across multiple international markets and timed around seasonal peaks, all four editions met their sales targets, paving the way for future high-profile collaborations.