FUNKIN DESSERT COCKTAILS

Innovation & Pack Design Development

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Recent research has shown that when friends and family gather at home, indulgent liqueurs like Baileys, Amarula, and Kahlúa are increasingly replacing traditional desserts or coffee.

 

Building on this insight, Funkin briefed Air to develop a luxurious new range of dessert-inspired creamy cocktails—distinct from Funkin’s existing brand identity.

 

The result is a dark, indulgent collection that highlights rich, creamy textures and hero ingredients, brought to life with playful cocktail glass illustrations that hint at the flavours inside.

 

Christmas proved to be a pivotal sales period, with strong seasonal demand driving a surge in purchases and confirming the range’s commercial potential.