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FUNKIN SPRITZ

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Brand Innovation & Pack Design Development

As part of a broader strategic innovation initiative, Funkin Spritz was developed to build on Funkin’s strong position in outdoor summer refreshment.

Consumer insight revealed an opportunity to diversify the flavour offering in the spritz category—going beyond the dominance of Aperol Spritz. Funkin identified this gap and moved quickly to capitalise on it.

In close collaboration with the Funkin Marketing team, we crafted a range that captures the essence of summer through carefully selected flavours, vibrant pack colours, and delicate graphic patterns all designed to evoke a light, refreshing, and stylish spritz experience.

The resulting range broadens Funkin’s portfolio, reinforcing the brand’s standing not only in cocktail-based drinks but also in the sparkling summer refreshment space.

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