PIN GIN

Brand Pack Design & Development

 

Originally launched in 2017, Pin Gin made history as the first gin to be distilled in Lincolnshire in modern times. What began as a bold idea quickly evolved into a beloved local favourite, becoming one of the county’s most recognisable and celebrated spirits.

 

To take the brand forward, we were commissioned to create a vibrant new identity that would reflect a refreshed flavour range and align with a more sustainable vision. A key part of the brief was to replace the existing bottle with a lightweight alternative - saving an impressive 200 grams per bottle.

 

The new range not only gives Pin Gin greater presence and standout on the shelf, but also offers gin lovers a broader choice of strengths and flavours ensuring there’s something for everyone. The result: a dramatic uplift in sales for brand owner, Louth Distillery.