Meanwhile in other news…

Fortnum & Mason, for the fourth year, is featuring its Piccadilly House Advent Calendar with an eye-watering £ 190 price tag - and here’s the surprise - it’s empty of treats!

Designed to simulate the wonderful experience of the store’s frontage, the calendar is made of wood, lights up and plays music.

&M are encouraging shoppers to buy the calendar and keep it for life - suggesting that you can fill each little compartment with chocolates or treats of your own choice.

Alternatively, they supply a refill kit for £ 38.

Is there an idea here for the big brands? Wishful thinking.