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Why Nut?

An experiment within an established global organisation to behave like a ‘start-up’ in both style of branding and speed to market. Strategy, naming and pack design were all in close collaboration with a small ‘close-knit’ Marketing team.

why nut 1

Developing a ‘nothing to hide’ tone of voice.

why nut 2

Catchy slogans – Hungry to Happy!

Dive in-49

Simple bold graphics and strong shelf ready packs.

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