You always loved Vanilla, soon you’ll be having AI flavour…

The Magnum Ice Cream Company, the world’s largest producer, has recently announced a dynamic partnership with NotCo., designed to accelerate demand-driven innovation based on AI.

So, you might have felt threatened as a designer - that AI would be stealing your job.

Now, if you’re in the Product Development lab, AI is coming for you too!

How does it work? - here goes - the AI capability calls on a huge dataset of food and consumable properties, and based on a given brief, uses its experience to solve complex, high-value formulation and product development challenges in record time as a means for driving through rapid innovation cycles, saving 1000’s of hours of development and testing time and eliminating non-starter options earlier in the development process.

Sounds like we’ll continue being served up Vanilla then!